Mind of Madness: A Surreal Design Series

Design has always carried a narrative thread, but Mind of Madness takes that thread and unravels it into entire worlds. This series is where interiors blur into cinema, where objects become characters, and where atmosphere speaks louder than furniture or finishes.

Each edition of Mind of Madness functions like a visual fable. Instead of literal rooms, these collages create imagined spaces—surreal stages where design collides with culture, memory, and mood.

The series begins with West of Reason, a Marfa-inspired dreamscape where desert landscapes and high art meet under neon signs. Other editions—like Candy Moon, Train to Nowhere, and Pastel Pills Perfect—expand the journey, each one stepping further into the strange and cinematic.

Mind of Madness isn’t about practicality. It’s about possibility. It’s about capturing the atmospheres that haunt us, delight us, and linger in the imagination. These are dreamscapes reimagined as narratives—sometimes eerie, sometimes playful, always unforgettable.

This is Art Form unbound.

Explore our Creative Direction page for more storytelling and ideas you can step into.